CEO

A coding genius that correctly predicted for Universal Music the successes of Shawn Mendes, Lukas Graham, Mike Posner, Jonas Blue, and Tove Lo eight weeks ahead of time using algorithms he developed.

Now he is building a company that uses algorithms to find and develop new talent on a global scale.

Creative Director

Songwriter, producer, musican, mixer and composer. Written and produced hits for Charlie Puth, Avicii , One Direction, Nicki Minaj, Ariana Grande and more.

Carl perfected his trade at the creative hotbed that was Cheiron Studios, which also housed other top producers such as Denniz Pop and Max Martin.

A&R Director

At snafu, Mariah combines her background in tech (eBay, PayPal, Lifesum) with her creativity and passion for music.

She embodies the new generation of A&Rs that not only love music and understand tech, but know how to utilize technologies to help artists grow.

Head of business development

Mattias' background is from the TV industry where he developed and sold TV Formats in Sweden as well as in Hollywood.

Before joining sna:fu, he spent five years as the Chief Creative Officer at Mastiff, a Banijay Productions company.

He has a unique skillset that combines creativity and business.

Technical director

An aerospace engineer with a passion for everything innovative, Chris comes from a job at Scandinavian Airlines where he developed tools to analyze passenger flows.

Using his creativity and experience working with data, he now leads sna:fu's effort to build the A&R tools of the future.

Head of partner relations

A music industry professional, Fredrik has worked as the Head of A&R at Universal Sweden and later at Sony/ATV Scandinavia.

Now he uses his extensive network and people skills to help sna:fu find the right partners and develop these relationships.

Chairman of the board

Currently the Head of the Media Management program at Stockholm School of Economics, Chris has previously coached the founders of Soundcloud, Lifesum, Elskling and others.

Before joining SSE, he worked as VP of production for the newspaper "Metro", owned by the Kinnevik Group.